Since When is Cancer “Free and Gentle”?

From Women’s Voices for the Earth

Tell Procter & Gamble to strip 1,4-dioxane out of Tide Free & Gentle®!

What’s Happened

To date, Procter & Gamble (makers of Tide®) has ignored more than 80,000 people who have emailed the company and signed a petition asking for the removal of 1,4-dioxane.

On April 18, more than 20 health organizations and nurses associations, including WVE, Healthy Child Healthy World, Greenpeace, Health Care Without Harm, and others, sent a letter to Procter & Gamble demanding that the company take action. Read the letter.

On May 30, we received Procter & Gamble’s response assuring us that levels of 1,4-dioxane are perfectly safe with a complimentary packet of Tide Pods enclosed, the product that has been poisoning children across the country. Read the response.

Get our take on P&G’s insulting response on our MomsRising blog.

There is no safe level of a known cancer-causing chemical.

What is 1,4-Dioxane?

1,4-dioxane is a known cancer-causing chemical. Most commonly, 1,4-dioxane is found in products that create suds, like shampoo, liquid soap and bubble bath. It acts as a solvent, and is an expected contaminant when chemicals like sodium laureth sulfate, PEG compounds, and others are present.

Dirty Secrets also revealed 1,4-dioxane in other Procter & Gamble products like Tide Original® and Bounce Free & Sensitive®. There is no safe level of a known cancer-causing chemical.

Tide Free & Gentle® is marketed to moms as a “healthier choice” for their children’s laundry. Infants and children are more vulnerable to chemical exposures like these, because their immune, neurological, and hormone systems are still developing.

We know that it’s possible to strip this harmful chemical out of products. Procter & Gamble (makers of Tide) reformulated its Herbal Essences® shampoo in 2010 to strip out 1,4-dioxane. Tide Free & Gentle® contains three times the amount of this cancer-causing chemical.

Take Action!